Strategic Planning and Communications

 

Communication through different platforms has brought about profound social changes around the globe. Being a leader in the medical field, AUBMC, and through its Communications and Public Relations Unit, has been actively engaged in accompanying the tremendous effects communication has had on the way our communities interact.

The Unit promotes the excellence of AUBMC faculty and staff and produces compelling stories about their impact and contributions to the world. Our mission is to produce high quality informative and engaging content about the institution and increase awareness, understanding, and knowledge related to its breakthroughs. 

A major focus of the Unit is the preplanning, organization, and implementation of communication initiatives, plans, awareness campaigns, and events that promote the corporate image of AUBMC on an internal and external scale. The Unit strives to fulfill the needs of AUBMC’s community in order to reach the ultimate goal of attaining patient satisfaction and service excellence and contribute efficiently in raising public awareness of the institution while highlighting its achievements through various channels. 

Among the unit’s services is extending reach to media outlets, creating and managing substantial and institutional content for AUBMC in addition to providing editorial services, web strategy, digital media content, graphic design, crisis communications, and internal communications.